Refresca With Guava Lime And Passionfruit Lime Flavors And Will Be Marketing The Malt Beverages As ‘Premium Spiked Refresher 2031

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed malt beverage market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall malt beverage market sizes.

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Corona Refresca is a recent release by Constellation Brands, a flavored malt beverage producer in the United States. The company is targeting women consumer base for Refresca with guava lime and passionfruit lime flavors and will be marketing the malt beverages as ‘premium spiked refresher’.

New introductions of malt beverages are well embraced by consumers, and quenching this opportunity, manufacturers operating in the malt beverage market are focusing on developing novel flavor with innovative packaging of malt beverages that are on the way of production and market.

Global Malt Beverage: Market Segmentation

On the basis of nature, the global malt beverage market has been segmented as –

  • Organic
  • Conventional

On the basis of distribution channel, the global malt beverage market has been segmented as –

  • Direct
  • Indirect
    • Store-based
      • Hypermarket/Supermarket
      • Convenience Stores
      • Discount Stores
      • Food & Drinks Health Stores
    • Online

On the basis of product type, the global malt beverage market has been segmented as –

  • Health Drink
  • Alcoholic Beverage
  • Energy Drink
  • Others

On the basis of End-Use, the global malt beverage market has been segmented as –

  • HoReCa
  • Beverage Industry
  • Food Industry

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Malt is germinated cereal grains and generally made from barley. The cereal grains are dried in a process called “malting.” These are first kept in water till it sprouts or germinates, then dried, boiled and processed for dry powder. The malt is loaded with B-vitamins, lots of minerals and some fiber and protein. Malt has around half sweet as normal sugar and generally used as a healthier alternative sweetener.

Malt beverages are also rich in calcium and it has been found that sufficient quantity of calcium intake protects against osteoporosis, colon cancer, and the kidney stone and also helps to control blood-lipid levels. The optimum ratio of calcium to protein is necessary for bone gain in children.

products, sensory experience and indulgent products, growing consumers interest in exotic flavors, the steady evolution of malt drinks customization and emergence of crossover and hybridized product options is fueling the growth of malt beverage market.

Global Malt Beverage Market: Key Players

Some of the key players operating in the global malt beverage market are Nestle, Mondelez International, Van Pur S.A., RateBeer, LLC., Harboe, the Three Horseshoes , GranMalt AG, Cody’s, United Brands Company, Inc., Malt Company (India) Pvt Ltd., Barbican, Monarch Custom Beverages, Danish Royal Unibrew Group, PureMalt, among others.

Likely Demand Intensity of Malt Beverages by End Use in 2020

malt beverage market01

 

Opportunities for malt beverage Market Participants

Organic trends have widely picked up, and have been on an exponential growth, with more and more consumers demanding organic drink and the use of organic cereals by manufacturers of beverages and baby food. A positive market growth for organic drinks, including malt beverage, is highly likely. A non-GMO trend is also evident in certain parts of the world, as the concerns for food safety have risen. Consumers want the drink to be fresh and natural, and also the products made to serve on the same lines. By fresh and natural, most consumers indicate free from chemicals and grown completely in a naturalistic way. This opens many opportunistic doors for both, the manufacturers and buyers of beverage to expand in this white space.

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