The rising consumption of low-alcohol content drinks is influencing the high-strength premixes market significantly. Hence, the High Strength Premixes market is anticipated to grow at a CAGR of ~ 4% during the forecast period. In developed regions, high-strength premixes are gaining traction as some of the emerging players are providing high-strength premixes with healthy and natural ingredients. The demand for easy-to-make alcoholic beverages is expected to boost the market for high-strength premixes.
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Countries with higher disposable incomes are primarily driving the high-strength premixes market as these types of products are more popular among younger adults when socializing at nightclubs, parties, and bars. The demand for high-strength premixes through online distribution channels is expected to increase at a large scale during the forecast period. The increasing popularity of flavored alcoholic drinks is also anticipated to create lucrative opportunities for the high-strength premixes market during the forecast period.
North America to Foresee High Growth, Whilst Europe Deterred by Stringent Regulations
The alcohol consumption rate in America is high and this will continue to support the growth of the North America high-strength premixes market during the forecast period. However, increasing incidences of diseases caused by excessive alcohol consumption and rising morbidity are prompting authorities to take necessary actions to curb alcohol consumption. Increasing awareness surrounding health risks of alcohol consumption will impact the sales of high-strength premixes in the region.
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Changing lifestyles and drinking habits of the young population coupled with incessant promotions by distributers are among the leading causes of increased demand for high-strength premixes in Europe. RTDs and high-strength premixes are among the leading products that are gaining popularity among minors in Europe. However, stringent regulations on liquor, anti-alcohol campaigns, and heavy taxation on alcoholic drinks and beverages are expected to hinder the growth of the high-strength premixes market in Europe.
High Initial Investments on Packaging to be Offset by Sustainable Solutions
Packaging is one of the crucial aspects of high-strength premix beverages as it amps up marketability and boosts the quality of premixes. Packaging is enabling manufacturers to maintain brand identity and carve a foothold in the high strength premixes market. For startups, attractive packaging of ready-to-drink premixes acts as a tool for marketing and brand establishment. However, aesthetics of packaging solutions can prove to be an expensive affair, especially for new entrants. Despite this, Innovations in packaging are expected to be the leading trend among new players.
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The High Strength Premixes market report answers important questions which include:
- What does the status of the High Strength Premixes market look like after the forecast period?
- Which region has the highest contribution to the global High Strength Premixes market and why?
- Which players remain at the top of the global High Strength Premixes market?
- What opportunities are available for the High Strength Premixes market players to expand their production footprint?
- Which segment has the maximum impact on the global High Strength Premixes market?
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