Presently, the sales of dry shampoos through modern trade holds a major share in the global Dry Shampoo market. There are plenty of small players largely dependent on traditional channels like distributors/ retailers for the sales of their products. The traditional brick and mortar stores are unable to maintain growth and profitability. As a result, the trend seems to be shifting towards the digital landscape with more and more consumers veering towards e-commerce.
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The majority of the tier I and tier II players are focusing on enhancing their e-commerce platforms. The prevalence of online channels has skyrocketed in the recent past, thereby making this an integral consideration of the dry shampoo manufacturer’s strategic plan.
Social Media Marketing Will Drive Customer Conversion in the Dry Shampoo Market
Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise.
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Consumers are spending more time on mobile devices. Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.
Asia Pacific to be the Hub of Profitability Owing to High Consumption
Increasing demand for western hair care in the emerging economies is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. Countries in East Asia and South Asia represent potential opportunities for dry Shampoo. New-age hair styling, hair treatment and hair coloring coupled with the willingness of consumers to spend on personal care products such as shampoo, conditioners, and others is leading to a heightened availability and changing consumption patterns. Emerging nations such as, Malaysia, India, and China, represent the substantial market share for such products and penetration, which is likely to yield significant revenue opportunities.
Niche Applications and Bio-based Ingredients Are Riveting Trends in the Dry Shampoo Market
Dry Shampoos are pioneering research in bio-based ingredients. Many global, vital players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels thus giving the market a jumpstart.
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The Dry Shampoo market report answers important questions which include:
- What does the status of the Dry Shampoo market look like after the forecast period?
- Which region has the highest contribution to the global Dry Shampoo market and why?
- Which players remain at the top of the global Dry Shampoo market?
- What opportunities are available for the Dry Shampoo market players to expand their production footprint?
- Which segment has the maximum impact on the global Dry Shampoo market?
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