Fact.MR has adopted multi-disciplinary approach to shed light on the evolution of the Electric Lawn Mower Market during the historical period. The study presents a deep-dive assessment of the current growth dynamics, major avenues in the estimation year of 2019, and key prospects over the forecast period 2028. The insights and analytics on the Electric Lawn Mower Market span several pages. These are covered in numerous sections, including, drivers and restraints, challenges and opportunities, regional segmentation and opportunity assessment, end-use/application prospects analysis, and competitive landscape assessment. 

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Electric lawn mowers are catching the imagination of a rapidly growing ‘environmentally-conscious’ demographic. Demand is also positively influenced by significant upgrades in battery power and precision cutting. On the coattails of these factors, global sales are likely to surpass 10 million units in 2019, equating a market value in the vicinity of US$ 9 Bn.

Demand for electric lawn mowers – subdued in the past due to low battery life and inappropriate mowing capacity – has been gaining ground at a quick pace. Lawn mower manufacturers have been quick to assess end-user demand, and the market has witnessed launch of several electric variants that can rival gasoline based variants for longevity and precision. However, the report finds that high price of electric lawn mowers continues to be a deterrent.

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Sensing the needs of end-users, manufacturers have launched electric lawn mowers across a range of power capacities. 500-1800W electric lawn mowers continue to be the highest selling variant, with ‘up to 500W’ also emerging as a lucrative segment. The report projects ‘up to 500W’ electric lawn mowers to grow at a slightly higher rate vis-à-vis 500-1800W variants, however the latter will reign supreme – both in terms of volume and value throughout the assessment period.

Robotic electric lawn mowers are likely to witness impressive growth rates, albeit from a small base. Robotic electric lawn mowers are expensive, which has led to sales concentration among specific demographics. However, as manufacturers focus on reducing the overall price on the back of technological innovations, uptake is likely to grow at a brisk pace. Although robotic electric lawn mowers represent an emerging opportunity, ‘walk behind’ electric lawn mowers will remain the highest selling product throughout the assessment period. The dominance of this segment can be gauged from the fact that 80% of all electric lawn mowers sold in 2017 were ‘walk behinds’.

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Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Argentina, Chile, Peru, Rest of LATAM)
  • EU – (Germany, France, Italy, Spain), UK, BENELUX (Belgium, Netherlands, Luxemburg), NORDIC (Norway, Denmark, Iceland, Sweden), Eastern Europe (Poland, Ukraine, Czech Rep. etc.), Rest of Europe
  • CIS & Russia
  • Japan
  • Asia Pacific Excluding Japan (Greater China, India, S. Korea, ASEAN Countries, Rest of APEJ)
  • Middle East and Africa (GCC Countries, Turkey, Iran, Israel, South Africa, Rest of MEA)

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The Report Covers Exhaustive Analysis On:

  • Market Segments
  • Market Dynamics
  • Market Size & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

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