The rising concern for driver safety and assistance is increasing the adoption of driver attention alert systems. The driver attention alert systems are designed to identify signs of driver fatigue, eye-movement and camera-based facial expression.

The growing penetration of electronic devices and adoption of advanced safety technologies in automotive industry is fuelling the growth of driver attention alert systems. Various methods have been developed for tracking the driver alertness. Vendors provide multiple sensors to detect the activity of driver, camera to capture and smart wearable gadgets to record body parameters like temperature, stress level and heartbeat. Vendors in this market are highly focused on research and development to offer unique and advanced technology driver attention alert systems in competitive market.

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A leading sensor technology company Plessey, partnered with Segula Technologies, a leading engineering specialist, to develop heart-rate-based driver attention alert system. Some of the leading OEM’s driver attention alert system are Driver Alert (by Ford), Driver Monitoring System (by Toyota), Attention Assist (by Mercedes-Benz), Driver Alert Control (by Volvo) and Fatigue Detection System (by Volkswagen). Several developments in driver attention alert system, with reference to technology, the proliferating growth rate of the market, along with the recent developments and innovations are expected to drive the global driver attention alert system market during the forecast period.

Driver Attention Alert Systems Market: Drivers and challenges

The growing adoption of automotive electronics and increasing safety and security concerns are expected to fuel the global driver attention alert systems market. Features of driver attention alert systems such as reduction in chances of collisions, passenger and pedestrians safety are one of the major reasons driving global driver attention alert systems market. The rising demand for passenger car in developing countries of Asia Pacific region is expected to have a major impact on the demand for driver attention alert systems during the forecast period.

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One of the major challenges hindering the growth of driver attention alert systems market is the high cost of this system. Other potential challenges for the global driver attention alert systems market are the distraction of drivers and sensor breakdown in the harsh environment. However, vendors are continuously focused on developing low-cost driver attention alert systems and are expected to overcome cost challenge by the end of the forecast period.

Driver Attention Alert Systems Market: Segmentation

Segmentation based on sales channel:

Driver attention alert systems market is segmented based on sales channel named as OEMs and aftermarket. OEMs are expected to have a major market share during the forecast period as there is increased penetration in luxury and mid-segment passenger cars. However, aftermarket segment is also expected to have a high growth during the forecast period.

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Segmentation based on vehicle type:

Driver attention alert systems is segmented based on vehicle type such as passenger car, light commercial vehicle and heavy commercial vehicle.  Passenger cars are expected to have a major market share during the forecast period due to large production when compared to commercial vehicles.

Key Developments

In April 2016, Nissan introduced driver attention alert (DAA) system to address potential in attention and fatigue of driver. It detects the driver’s drowsiness and alerts the driver by audible chime sound and displays a message to take a break. It also includes logic to address false detection, lane change, road curvatures and braking patterns.

Key Players

Key players for the driver attention alert systems market are Nissan, VOLVO, Volkswagen, Toyota Motor, Mercedes-Benz, Daimler AG, Ford Motor Company, DENSO CORPORATION, Mazada, Delphi Technologies, and others.

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