Outdoor Cooking Equipment Market – Overview
Outdoor cooking equipment includes numerous kitchen appliances, grills, and stoves utilized in campsites, resorts, and open lawns. Elevated lifestyles of consumers with the rise in their disposable income is expected to fuel the adoption rate of outdoor cooking equipment.
In addition, growing trends of open restaurant cultures have encouraged the restaurateurs to enter into a partnership with the cooking equipment manufacturer and avail two-way benefits.
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Developed economies such as North America and Europe have witnessed a proliferated adoption rate of outdoor grills and ovens, owing to the rise in the working women demographic, which in turn has provided financial stability to the households and increased the number of family outings. This has propelled the adoption rate of camping equipment and influenced the size of the outdoor cooking equipment market.
Outdoor Cooking Equipment Market – Novel Developments
Key players operating in the outdoor cooking equipment market comprise of The Middleby Corporation, Bull Outdoor Products, AB Electrolux, Affordable Outdoor Kitchen, Summerset Professional Grills, and Charlotte Grill Company, among others.
- Novel product by Tower, Tower T14028 Electric Grill is BBQ grill developed for outdoor recreational activities. Such grills are built from stainless steel and consist of non-stick aluminum grill plates, which is easy to operate, clean, and set up. The grill are developed with an adjustable thermostat along with a power-on indicator that allows effective grilling.
- A significant manufacturer in the BBQ grill, Traeger grills, launched a pallet barbeque grill that can function on Wi-Fi. Such a modernistic grill is developed with pallet sensor, and grease management system and only requires wifi connection to operate.
Outdoor Cooking Equipment Market – Dynamics
Outdoor Recreational Activities to Drive the Sales of Outdoor Cooking Equipment
A recent survey conducted by the Outdoor Industry Association finds that annually about US$ 800 Bn is spent in outdoor recreational activities. As a result, surging number of campsites and resorts are witnessed, which is expected to reflect positively on the outdoor cooking equipment market. In addition, the governments of numerous countries have been promoting tourism, which is yet another significant factor popularizing the trends of travelling and in turn, incline the adoption rate of outdoor cooking equipment.
Surging adventurist population across the world and rising trends of family outings have tremendously elevated the demand for outdoor cooking equipment. Rising level of stress from routine activities has increased the propensity of consumers towards nature for improving their physical and emotional well-being, which is popularizing the demand for outdoor activities and in turn upholding the growth of outdoor cooking equipment market.
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Increasing Trends of the Outdoor Kitchen to Influence the Growth of the Outdoor Cooking Equipment Market
Reigning trends of outdoor kitchen to enhance the aesthetics and add a tinge of sophistication in modernistic homes have generated a notable demand for upgraded outdoor cooking equipment such as ovens, smokers, kettles, cookers, grillers, stoves, boilers, and coolers. This has hard-pressed manufacturers operating in the outdoor cooking equipment market to focus on artistic design, color scheme, and features of their products to generate lucrative sales opportunities.
Increasing preferences of baby boomers towards condos with terraces and balconies have further fanned the trends of outdoor kitchen and in turn have created a lucrative space for the growth of the outdoor cooking equipment market.
Sales of Outdoor Cooking Equipment Soar, On the Back of ‘Shopping Convenience’ Provided by Online Stores
Increasing competition among the players operating in the outdoor cooking equipment market has encouraged them to diversify their distribution channels for improving their sales and ecommerce is one of these. Ecommerce portals have attracted a large customer base and are here to stay for a longer duration. Rising convenience provided by online stores to view products, compare features, and avail discounts have appealed consumers to an extent that they heavily rely on these channels for their purchases, which have offered affluent sales opportunity to the outdoor cooking equipment market.
Outdoor Cooking Equipment Market: Segmentation
The global outdoor cooking equipment market is segmented by product type, buyer type, sales channel, price type and fuel Type
By product type, the global outdoor cooking equipment market is segmented as:
- Fryers and Steamers
- Cooking Accessories
By buyer type, the global outdoor cooking equipment market is segmented as:
By sales channel type, the global outdoor cooking equipment market is segmented as:
- Modern trade
- Convenience Stores
- Specialty Stores
- Departmental Stores
- Online Stores
- Other Sales Channel
By price range, the global outdoor cooking equipment market is segmented as:
By fuel type, the global outdoor cooking equipment market is segmented as:
- Natural gas
- Other Fuel types
Outdoor Cooking Equipment Market: Regional Outlook
Geographically, the global outdoor cooking equipment market is segmented into six regions, namely North-America, Latin America, Europe, and Asia Pacific excluding Japan (APEJ), the Middle East & Africa and Japan.
North America is expected to hold a significant share in the global outdoor cooking equipment market owing to various reasons such as increasing number of participants in campaigning, adventurous sports, and outdoor activities. North America and Europe will remain dominating regions in comparison to others for outdoor cooking equipment as rising purchasing power of the consumer and increasing penetration of open-plan layout for kitchens and dining arena in these regions will grow outdoor cooking equipment market. Growing restaurants and cafes in these regions is also a factors for high growth of outdoor cooking equipment market.The APEJ market for outdoor cooking equipment is expected to grow at a high CAGR over the forecast period due to increasing urbanization and infrastructure development. During forecast years, Japan is expected to be an attractive market for outdoor cooking equipment attributed to changing consumer lifestyle, which is getting affected by western culture and growing living standards in the region. The outdoor cooking equipment market in MEA is expected to show slow growth over the forecast period.
Some of the key players in the global outdoor cooking equipment market are: The Middleby Corporation, AB Electrolux, Bull Outdoor Products, Affordable Outdoor Kitchen, Charlotte Grill Company, Summerset Professional Grills and other key players.
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