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Editorial Principles and Guidelines

EDITORIAL PRINCIPLES

We will accept submissions from credible authors and reviews them for clarity, consistency and impact. Among other principles, our editors follow the following criteria in deciding whether or not to publish an article:

  1. Articles must interest our readership. We focus on stocks listed on the ASX100, NZX50 and major international stocks: Apple, Alphabet, Amazon, Facebook, Tesla, Microsoft, Johnson and Johnson, JP Morgan Chase, General Electric, Procter & Gamble, AT&T, Disney, Wal-Mart, Nestle, General Motors, Ford, Pfizer, Goldman Sachs, Siemens, Intel, Cisco, Oracle, Boeing, Coca-Cola, Visa, MasterCard, American Express, Unilever, Dow Chemical, Home Depot, 3M, McDonald’s, Nike, Deere.
  2. We consider the following types of article:
    (a) fundamental analysis on a company,
    (b) discussion and analysis of recent news (e.g. earnings release) or events,
    (c) comparison between two stocks,
    (d) analysis of company’s strategy,
    (e) macro-economic analysis.
  3. We consider carefully: Whether the article helps a fundamentally-oriented investor decide whether to buy or sell the stock in question? Does it provide meaningful insights of the company’s competitive environment, management, products, corporate strategy, earnings potential or balance sheet? We don’t generally post pure technical analysis of stocks or option trading ideas that aren’t supported by fundamental analysis. For macro posts, we consider whether the article is helpful for stock-market investors: To what degree is its viewpoint ‘actionable’? Is it written for investors, or is the article’s key focus on politics, economics, marketing, etc.?
  4. Articles must conform to our standards of rigor and clarity. In order to best use our editorial resources, we often reject articles that require extensive copy-editing, are poorly written, or unusually long.
  5. Articles about a stock with a market capitalisation below AUD/NZD$25 million will see extra scrutiny but are still eligible for publication.
  6. Articles will not infringe the intellectual property rights, privacy, rights to publicity or any other legal or moral rights of any third party.

Editorial Guidelines

Broadly, here’s what we look for in deciding whether or not to publish an article submission:

  • Market-oriented: Write about a stock, sector, ETF or theme that is actionable for New Zealand or Australia-based investors. We do publish macro-economic, market-actionable articles, but will not publish articles that focus mainly on politics, marketing, economic theory, or non-business related trends.
  • Research and analyse: Remember to critically analyse the company, news or event. You can write a report on particular news, but it is your responsibility to interpret the news and analyst its impact, not just to report it as it is. For example, if there is an acquisition, you can report the news but you need to analyse whether the acquisition makes strategic and financial sense.
  • High-quality: Articles should contain high-quality analysis and opinions that are based on facts. They must deliver on three separate metrics: Convincing, Well-Presented and Actionable. An article doesn’t have to include an explicit buy/sell recommendation to be actionable but must include information that could help a reader make an investment decision in a security or sector.
  • Fundamental analysis: Address the company’s competitive environment, management, products or services, corporate strategy, earnings outlook, valuation and/or balance sheet status. We look for well-presented and informed opinions based on rigorous fundamental analysis. We do not publish pure technical analysis.
  • Originality: If you are writing about issues that have been well-covered, you will need to bring a new perspective that others may have missed. Articles generated largely by scripts, or articles that could have been generated largely by scripts, will not be accepted.
  • Compelling title: Your title should reflect the content of the article and tell readers why they must read the article. Bombastic titles and articles that don’t deliver on the title’s promise will be rejected.
  • Market capitalisation: An article about a stock trading at less than $1 or with a market cap below AUD/NZD$25 million will see extra scrutiny but is still eligible for publication.
  • Spelling/grammar: All submissions must be proofread multiple times prior to submission, and be free of any grammatical or spelling mistakes.
  • No promotional content: We do not allow promotional content within articles. What we do allow is utilization of the author sidebar to promote your brand, and up to a maximum of three links within an article to contextually relevant information. The three links may not be to subscription pages, or promotions, but rather to a page on your site that adds value to the reader.
  • The human factor: We work to consistently select the best articles submitted for consideration. However, the selection of articles is highly discretionary, and can be impacted by many factors. We strive to maintain an open and constructive dialogue with our contributors and work closely with contributors whenever possible to help ensure article publication as relevant.
  • Examples online: We have provided examples of well-written articles. You can find those articles here (LINK).

The stocks covered, and whether articles are bullish or bearish, are determined by our contributing authors (having satisfied quality and integrity criteria), and not by our editors. Editorial feedback on articles is intended to support the author in clarifying the author’s viewpoint and may not interfere with the substance of the author’s argument or viewpoint. Our strict adherence to these editorial guidelines means that our contributing authors are genuinely independent.

Contributing authors are required to disclose personal positions or interest in stocks they write about.

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